Over the projection period, the market is likely to be driven by a number of reasons, including rising consumer awareness of the importance of product fit, a larger millennial population, and more purchasing power among women. Another factor contributing to the industry's expansion is the proliferation of items catering to different needs and occasions, such as those designed for everyday use, athletics, and weddings. The changing priorities of men and women toward products designed to complement their inherent attractiveness has contributed to the worldwide rise in demand for lingerie.

Lingerie is a category of personal apparel that includes a wide variety of underwear created to boost wearers' ease, attractiveness, and self-assurance. It's got a big part to play in how you dress, how you express yourself, and how sensual you are. The history of lingerie goes back millennia. It was originally designed to help with figure shaping and support while also providing a layer of modesty. It's become a style icon and a sign of sexiness throughout time. Today's lingerie caters to a wide range of personal preferences and social contexts with its wide variety of available styles, fabrics, and designs. Lingerie is not complete without a bra. The breasts receive support and shaping from them. Push-ups, balconettes, and sports bras are just a few examples of the many bra types available to meet a wide range of preferences and activities. Bralettes are popular because they are underwire-free, stylish, and comfortable.
Another crucial piece of lingerie, panties can be found in a variety of cuts, including thongs, briefs, and boyshorts. They are like bras in that they come in a wide variety of fabrics, hues, and styles and provide necessary support. Although less widespread now, corsets are nevertheless an important part of lingerie history. They give the wearer a curvier figure by accentuating the waist. Comfort is prioritized over a dramatic appearance in today's designs. One-piece teddies and chemises have the coziness of nightgowns and the allure of lingerie. Size options from different brands cater to a larger range of body shapes. More inclusive ideals of beauty and body acceptance have emerged as a result of this cultural shift. Lingerie is preferred for daily use, special occasions, and self-indulgent times because of its practical and sensual qualities. Lingerie of the highest quality will be made from the finest fabrics and will have delicate handwork such as delicate lace.
The industry is being driven by the increasing popularity of lingerie made from stretchy fabrics. Lace, cotton, nylon, silk, and sheer are just few of the textiles that have contributed to lingerie's rise in popularity. Lingerie designers are increasingly concentrating on making items that are crafted from rich fabrics such as embroidery, lace, and others. Growth is anticipated to be bolstered by such variables over the projected time frame. Given these developments, it's no surprise that designers and manufacturers are responding by releasing an abundance of similarly stylish underwear that can be used for a variety of scenarios.
Increasing consumer demand for one-piece and seamless intimate garments due to their more natural look is fueling the industry's expansion. Consumer demand for underwear has been boosted by a number of variables, including improved fabric design, more available colors, and better application. However, expansion could be hampered by a lack of plus-size underwear to accommodate a wide range of body types. In addition, underwear is high-priced and costly since it is made with complex and pricey gear, which is predicted to slow growth during the projected period. However, the industry is expected to benefit from the investment and spending of several major manufacturers on the development of lingerie in a wide range of sizes.
Due to the growth of the industry, every type of women's clothing now calls for complementary lingerie to best show off the wearer's assets. In response, manufacturers are diversifying their offerings to meet rising consumer demand for premium convenience and style. Thinx, a Mas Holdings brand, will release upgraded plus-size menstrual underwear in June 2021. This line of retro underwear from Thinx, available in sizes XS to 4X, features true plus sizes. The styles were tried on a wide range of menstruating bodies to ensure a good fit and practicality.
Demand for stylish lingerie has been driven in part by the shift away from viewing these items as needs and toward viewing them as beautiful accessories that highlight a toned physique. The proliferation of products catering to niche markets such as sportswear, bridal wear, and casual wear has also contributed to the market's growth. The leading companies in the market are expanding into new areas and introducing cutting-edge products by forming new brands and acquiring competitors.
Report Coverage
Global Lingerie research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Lingerie report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Lingerie competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Lingerie market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Yandy LLC (US), Marks and Spencer plc (UK), Victoria's Secret (US), Group Chantelle (France), MAS Holdings (Sri Lanka), Jockey International Inc (US), Fashion Nova Inc. (US) |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Lingerie Market from 2021 to 2030.
- Market Forecast for Lingerie Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Lingerie competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Lingerie
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Lingerie market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Lingerie market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Yandy LLC (US), Marks and Spencer plc (UK), Victoria's Secret (US), Group Chantelle (France), MAS Holdings (Sri Lanka), Jockey International Inc (US), Fashion Nova Inc. (US)
Primary Target Market
- Market Players of Lingerie
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Lingerie market based on the below-mentioned segments:
Global Lingerie Market, By Type
Briefs
Bras
Shapewear
Global Lingerie market, By Price Range
Economy
Premium
Global Lingerie Market, By Distribution Channel
Store-Based
Non-Store-Based
Global Lingerie market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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Through INFINITIVE Data Expert is a professional Market Research services, I will identify the lingerie market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.

